Benjamin Moore Natura® Now Certified asthma & allergy friendlyTM

Natura Helps Families Avoid Common Triggers While Painting

MONTVALE, NJ – July 14, 2015 – Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura®, has been Certified asthma & allergy friendlyTM by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle CertifiedTM Silver earlier this year, making Natura the most decorated paint by Benjamin Moore.

Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone. In 2006, AAFA collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies.

“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, Director of Brand Management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”

The asthma & allergy friendlyTM Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions* and zero volatile organic compounds (VOCs)**.

“We are proud of the scientific achievement that Benjamin Moore has made with this paint,” said Mike Tringale, Senior Vice President of External Affairs for AAFA. “Now every family can be confident they are creating a healthier home when painting.”

To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss. To locate a nearby Benjamin Moore retailer and learn more about this certification, visit:

*Zero emissions – No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010
**Zero VOC according to EPA Method 24

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