Natura® is the Paint Winner!
Natura paint has been named Product of the Year for 2015. Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner, TNS, a global leader in consumer research. Natura has taken home the top honors for the interior paint category.
Natura paint continues Benjamin Moore’s commitment to providing the most environmentally friendly paint. Natura goes beyond zero VOC to offer zero emissions,* making it a safer paint for your family and the environment, all without compromise to performance or color selection.
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc.
*Zero VOC according to EPA Method 24. No VOC emissions detected according to CDPH/EHLB/standard method v1.1. 2010